Who Wants to Be a Millionaire: Customer Relationship Management
A quiz game for teen ESL learners exploring the basics of Customer Relationship Management (CRM), from simple definitions to strategic business decisions.
A free Millionaire Quiz for Teens at CEFR B2 level. Topic: Customer Relationship Management.
Questions
- What does the abbreviation 'CRM' most commonly stand for in a business context? — A) Customer Relationship Management B) Client Retail Marketing C) Company Revenue Monitoring D) Consumer Rights Movement
- Which of the following is the main purpose of a CRM system? — A) To design new products for a company B) To calculate employee salaries every month C) To organise a company's social media advertising D) To manage a company's relationships with its customers
- A customer calls a shop to complain about a broken phone. Which action shows good customer service? — A) Telling the customer to call back next month B) Ignoring the call because the shop is busy C) Listening to the complaint and offering a solution D) Ending the call as quickly as possible
- Which of these is an example of information a company might store in a CRM database? — A) The company's electricity bill from last year B) A competitor's confidential marketing strategy C) A customer's purchase history and contact details D) The office cleaning schedule for the month
- A café owner notices that regular customers often forget to redeem their loyalty points. Which CRM strategy would most likely solve this problem? — A) Sending automatic reminders about points before they expire B) Increasing the price of every drink on the menu C) Removing the loyalty programme…
- A company's CRM data shows that many customers stop buying products after their first purchase. What does this pattern most likely suggest? — A) The company's prices are definitely too low B) The company may be having trouble getting customers to come back and buy again C) The company is selling…
- A business wants to use CRM software to personalise emails for different customer groups. Which action best supports this goal? — A) Sending the exact same email to every customer B) Sorting customers into different groups based on their preferences and shopping habits C) Ignoring customer feedback…
- A company discovers that its CRM system has been collecting customer data without clear consent. Which consequence is most likely to follow? — A) The company will gain more customers because of the extra publicity B) The company will receive a formal apology from the affected customers C) The…
- A small business owner is deciding between two CRM strategies: one focuses on gaining new customers quickly, while the other focuses on deepening relationships with existing customers. Which factor would most strongly support choosing the second strategy? — A) New customers spend more money on…
- A multinational company wants its CRM system to predict which customers are likely to stop using its service. Which combination of factors would most effectively help make this prediction? — A) Only counting how many followers the company has on social media B) Looking at things like fewer…
Printable worksheet
This Millionaire Quiz comes with a free printable worksheet: 2 parts for students to do after the game, and an answer key for the teacher. It prints at three levels (Support, Core and Challenge); this is the Challenge sheet. Sign in free to print the whole sheet.
What's on the worksheet
- Answer from memory · No options this time. Write the answer.
- Write your own question · Write a new question about customer relationship management, with one right answer and three wrong ones.
Part 1: Answer from memory
No options this time. Write the answer.
- What does the abbreviation 'CRM' most commonly stand for in a business context?
- Which of the following is the main purpose of a CRM system?
- A customer calls a shop to complain about a broken phone. Which action shows good customer service?